Following The Trail Of Carinthian Incentives

The entire Carinthian region is a hospitable, easily accessible and safe destination, set amidst alpine incentive destinations that are amongst the most attractive anywhere in the world. The prestige hotels and an excellent culinary offer are where Carinthia really shines and its incentive package with numerous programmes puts it at the very top of the offer in Europe.

Connecting different incentive programmes and bringing them together is the Carinthia Convention Bureau, an entity that takes a strategic approach to incentive travel. They offer over 60 programmes, usually a combination of education and active fun, but the one binding aspect of them all is that quality always outweighs quantity in Carinthia.

In Carinthia they are also conscious that incentive programmes organised by companies for their employees have a positive effect on sales, productivity, loyalty and overall satisfaction. As incentive travel is a highly structured and strategic activity, it’s useful to

go over the building blocks that make up Carinthia’s complete incentive product.

What is incentive travel?

‘Incentive’ or ‘motivational’ travel is a term we use to describe group trips organised by companies for their loyal employees. You can think of it as an award or an encouragement to keep good mutual relationships between the employees and business partners. They differ from classical group trips by being based on clearly stated and measurable targets and goals. Help with their organisation is usually provided by local DMCs (Destination Management Company) who know the local incentive products best.

What types of incentive programmes are out there?

The best way to categorize individual incentive programmes is to look at what their goal and purpose is, and they shouldn’t be

mistaken for team building programmes, which are usually on the itinerary of classical group trips.

The most common types of incentive programmes in Carinthia are:

•      Sales Incentive

The main goal of such programmes is to influence and motivate employees in the field of sales and thereby drive results, a typical example being a programme that only the salespeople with the best results can attend. That gives the activity some extra competitiveness within a corporation.

•      Rewards and Recognition

These programmes are a reward for a great team effort, usually carried out at the end of important strategic projects of a company. They are a big morale boost and are one of the most common forms of incentives.

•      Employee Motivation

The goal of such programmes is to strengthen team bonds, improve motivation in the workplace and eliminate conflicts within the team. The integral part of these programmes is strategic team building activities in connection with an authentic experience of the destination they take place in.

•      Customer Loyalty

A reward for the most loyal subscribers or partners who have achieved great sales results within the scope of your contract. By nature, this is one of the more exclusive types of incentive.

•      New Product Incentives

When a company launches a new product, an incentive programme is usually a great way to motivate the buyers. These programmes are a common thing in the automotive industry, where car companies organise a whole array of incentive programmes for journalists, sales representatives, GMs and the whole service network.

Carinthia has all the conditions to make your participants depart with positive impressions and it will undoubtedly tick all of the following boxes:

  • Improved collaboration within your team
  • Greater employee loyalty
  • Improved morale and a positive climate within the company
  • Improved work satisfaction
  • Stronger motivation to take on new challenges
  • More creativity


  1. A stunning alpine location with crystal clear lakes and pristine nature
  2. High standards of infrastructure and an equally high quality of living
  1. A wide range of meeting venues
  1. Regional food culture with excellent dining spots
  1. Endless incentive ideas and exceptional delegate experiences



The common ingredient of all the creative and diverse incentive programmes in Carinthia is high quality in close connection with the local culture and excellent cuisine. Incentive programmes

have long been a connecting link between different fields such  as culture, science, art, cuisine, history and nature. All of this puts Carinthia and its incentive product at the very top of European congress destinations, with huge potential for the future.

SITE: “Incentive travel is a global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organisational goals.”

SITE: “Incentive programmes can increase performance of an individual by 22% and of a team by 44%.”

SITE is the international association for the motivational events industry